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Part C Longbridge Site Plans and Proposals

INTRODUCTION

3.0 Part C of the AAP translates and applies the vision, themes and objectives of the previous section into land use proposals and policies. These have emerged following appraisal of the issues and opportunities within the area, widespread consultation on options and through the Sustainability Appraisal.

3.1 To assist in the interpretation, application and implementation of the proposals they are supported by:

  • An area wide Sustainability Strategy that sets out the standards and principles to be achieved.
  • An area wide Design Strategy that sets out design principles for the area.
  • A Movement Strategy which sets out the key transport infrastructure routes, proposals and network improvements (both onsite and offsite).
  • An Environment, Open Space and Landscape Strategy comprising a network of open and green space improvements and new provision.

3.2 The key land use and movement proposals are illustrated on the following plans:

  • Land Use Proposals Map (Plan 3).
  • Movement Strategy Plan (Plan 4).
  • Environment/ Open Space and Landscape Strategy Plan (Plan 5).

3.3 This AAP should also be read in conjunction with the relevant national, regional and local planning documents.

SUSTAINABILITY STRATEGY

3.4 Longbridge will become an ‘urban eco-centre’ - an exemplar, quality development that targets zero carbon by 2016 and beyond in subsequent phases. It will embrace economic, social and environmental factors, addressing economic decline and creating a real sense of place and local identity, providing a high quality of life for residents with minimal environmental impact.

3.5 As sustainable development is at the heart of the Area Action Plan, each proposal will be required to adhere to a set of sustainability requirements. These are as follows: Building standards. Site wide strategies to address Energy, Water, Biodiversity, Waste, Community Infrastructure and other issues.

3.6 Part D of the AAP also covers sustainable development requirements, delivery and implementation through planning contributions, including S106 agreements and a Longbridge Infrastructure Tariff (LIT).

Building Standards

3.7 Proposal S1 - All developments are to be accompanied by a sustainability statement demonstrating how the building standards set out below will be achieved.

Building Standards

3.8 All residential development will meet the following standards as set out in the Code for Sustainable Homes:

  • Level 4 on adoption of the Area Action Plan.
  • A target of Level 5 by 2012.
  • A target of Level 6 by 2016- i.e. zero carbon.

Non-residential development will target BREEAM Excellent standards.

Any proposals for developments that do not meet these standards and targets will need to be accompanied by a robust justification.

Supporting Strategies

3.9 Proposal S2- Site wide strategies will be submitted with the first outline planning application for development on the site to address the requirements below.

Energy and Climate Change

3.10 An integrated Climate Change and Energy Strategy and monitoring framework to:

  • Minimise carbon emissions and achieve a site-wide low carbon development with a target of zero carbon by 2016 and beyond in subsequent phases.
  • Minimise energy consumption.
  • Maximise the generation and proportion of energy used from local and renewable or low carbon energy sources including Combined District Heat and Power/Combined Cooling Heat and Power (CHP/CCHP) scheme(s) and micro-renewable energy generation projects such as solar thermal, photovoltaic, ground source heating/cooling, energy from waste and other technologies and the use of locally sourced bio-fuels including biomass.
  • Meet a Renewable energy target of at least 15% of energy demand from the AAP area.
  • Maximise and promote energy efficiency measures in the design and use of buildings and infrastructure.
  • Include proposals through design, implementation and management to adapt to a changing climate.
  • Include an energy statement, energy demand assessment and associated and data on expected CO2 emissions generated by new and existing developments and ongoing management and monitoring arrangements.
  • Identify and manage the carbon footprint of the whole development.

Water

3.11 A site wide strategy to address water and flooding issues including:

  • Measures to ensure new buildings incorporate water efficiency measures, e.g. grey water systems.
  • Provision of Sustainable Urban Drainage Systems (SUDS).
  • Measures to prevent flooding and a comprehensive strategy for flood compensation.
  • Measures to ensure that development complies with the Supplementary Planning Document - Sustainable Management of Urban Rivers and Floodplains.

Biodiversity, Flora and Fauna

3.12 A strategy to address Biodiversity, Flora and Fauna issues including the protection, management and enhancement of the quality, coverage and biodiversity value of wildlife habitats and protection of important species within and adjoining the plan area. This will include the provision of opportunities, where appropriate, to create and enhance ecological corridors and improve accessibility. It should be related to the site wide landscape strategy.

Waste

3.13 A site wide strategy for waste management to address storage, collection, and recycling of waste from homes and businesses. This will also deal with proposals to reduce the wastage of materials during construction. It will include targets and measures to ensure that development can exceed the local authorities recycling and composting performance targets and reduce the growth rate of household waste, promote re-use schemes and establish a commercial recycling scheme for businesses. It will include commercial recycling facilities in the local centre.

Materials

3.14 A site wide strategy to promote the use of secondary aggregates, local and sustainable sources of materials and the use of sustainable construction techniques. Community Infrastructure 3.15 A site wide strategy to address the implementation of community infrastructure (not addressed in the movement or open space strategies) including education, childcare, art, heritage and culture, local employment, training and enterprise, community safety, place management, healthy living, lifelong learning, and community cohesion and inclusion.

Sustainability Assessment

3.16 The submission of a sustainability assessment with the first outline planning applications based upon the West Midlands Sustainable Planning Checklist. This on-line tool helps developers and others assess to what extent site proposals will deliver a wide range of economic, social and environmental sustainability priorities. The checklist has been developed by the West Midlands Regional Assembly with a range of regional and national partners (including Advantage West Midlands) and can be accessed at:

www.checklistwestmidlands.co.uk.

3.17 This AAP addresses a wide range of social, economic and environmental sustainability requirements through its land use allocations, movement proposals, environment and open space proposals and section 106 requirements including the Longbridge Infrastructure Tariff (LIT). These include the following:

  • Provision of a broad range of employment, business and retail opportunities including measures to support local enterprise.
  • Provision of a network of green spaces, buildings and spaces around buildings that are of landscape, amenity and biodiversity value, and are linked to river corridors and the wider countryside.
  • Provision of a range of facilities and services to support both the existing and proposed new communities including education, community, cultural and other facilities.
  • Help foster healthy communities and cultivate community involvement and strong citizenship.
  • Measures to ensure that opportunities are available for local people to access training, skills development and employment.
  • Improvements to transport particularly cycling, walking and the public transport network and reduce dependence on private car use, including a requirement for a site wide Travel Co-ordinator.

 

AT A GLANCE

Summary - a set of requirements to ensure that all development meets high sustainability standards.

AAP Objectives - Supports all AAP Objectives but particularly objectives 1,2, 3, 4.

Policy Context and Justification

  • Regional Spatial Strategy - Policies EN1 - Energy Generation, Policy EN2 - Energy Conservation, Regional Spatial Strategy Phase 2 Revision policies SR1 Climate Change, SR2 Creating Sustainable Communities, SR3 Sustainable Design and Construction.
  • Bromsgrove Community Strategy - Supports priorities of a) reducing greenhouse gas emissions and adapting to impacts of climate change and b) to reduce waste, increase recycling and ensure green cleaner and safe public spaces.
  • Birmingham Community strategy - Supports strategic theme - a Green City.
  • Worcestershire Community Strategy - Supports strategic theme - a better environment for today and for our children.
  • Sustainability Appraisal for AAP - Notes that this strategy will have a positive impact on sustainability.
  • Birmingham Unitary Development Plan - Design principles for sustainable development para 3.14E, water and drainage paras 3.71 to 3.76 and energy paras 3.37-3.79D.
  • Bromsgrove District Local Plan - DS13 Sustainable Development - Policy ensures all new development meets sustainable development criteria.
  • Other relevant strategies include - Birmingham Climate Change Strategy.

DESIGN STRATEGY

3.18 A set of design principles will apply across the AAP area. The purpose of these principles is to achieve high quality in the layout, scale and massing of buildings, architecture, mix and disposition of land uses and the relationship between built and open spaces. The quality of the design will be a common theme running through the whole development, this will be coupled with the creation of distinctive places to add character and interest.

3.19 Different parts of Longbridge will be distinct from one another by virtue of their design requirements, land uses and the level of activity experienced. The local centre will be different from the Regional Investment Site, which in turn will be different to the residential areas.

3.20 Design quality and distinctiveness will enhance the legibility of Longbridge as a place, allow it to make a statement and be recognisable as a significant neighbourhood and community in the wider City context.

3.21 Policy DS1: Design Principles for all development Development will be required to comply with the following design principles:

3.22 Overall principles

  • Sites to be laid out with a network of integrated, connected, walkable and cycleable streets and public spaces. This should create a hierarchy of primary and secondary streets to make up a linked network of routes to create high levels of permeability.
  • Where specified development to be laid out around high-density perimeter blocks that positively address road and other public spaces and frontages including the Rivers Rea and Arrow and public parks and spaces. Buildings should normally be located at the back of the footway.
  • A high degree of legibility to enable easy recognition of and access to key places and buildings within the local centre, such as the public transport interchange, the Austin Heritage Centre and public parks.
  • The vertical and horizontal integration of uses to provide a mix of uses within buildings as well as within streets.

3.23 Access hierarchy, parking and servicing

  • The layout of streets within the site will be designed to minimise the impact of vehicular traffic, give priority to pedestrians and cyclists and prevent inappropriate traffic through the site.
  • The majority of car and motorcycle parking in the local centre and Regional Investment Site will be in multi storey and decked car parks with other parking contained within internal landscaped courtyards.
  • Servicing will normally be to the rear of buildings, contained within internal courtyards, and screened from residential uses.

3.24 Building design and massing

  • Development will recognise gateway locations and create corner features in key locations.
  • In the local centre and Regional Investment Site, development will be a minimum of 3 storeys in height with elements of 4 to 5 storeys. At gateway locations additional storey heights of up to 7 storeys may be appropriate.
  • In the housing sites (Proposals H1 and H2) development should be 2-3 storeys with elements of 4 storeys where appropriate.
  • Building frontages will normally include active uses on the ground floor. Ground floor residential uses may be set back up to 2 metres to afford privacy to residents. Buildings will frame the streets and public spaces and be designed to overlook them and provide natural surveillance.
  • Large floorplate buildings where inactive frontages are likely (eg. superstore, car parks, leisure uses etc) will be ‘wrapped’ with smaller scale active frontage uses, particularly on the ground floor to provide activity and surveillance of the public realm.
  • Development to recognise key views of the site and the need to mitigate adverse impacts on views and integrate development into the landscape character of the wider area.
  • Development to address the effective consideration of micro-climate issues and opportunities to maximise natural light within new buildings and public areas.

3.25 Public realm and landscape

  • Public art - proposal OS 12 requires a public art strategy to ensure that art will be part of the design of detailed elements of the public realm and some buildings.
  • Hard and soft landscaping and open spaces throughout the development and on adjacent roads (including street trees) should create landscape structure/setting. Proposal OS 9 requires a landscape strategy.
  • Existing open spaces should be retained and existing areas of wildlife habitat enhanced wherever possible. New open spaces should be created and designed for biodiversity, with appropriate maintenance and access.
  • Measures to maximise safety and perception of safety including good natural surveillance on all public routes, CCTV, etc.
  • The management of the public realm, landscape and open spaces should be considered in all developments - see Proposal OS 10.

Any proposals for development that do not meet these principles will need to be accompanied with robust justification.

 

AT A GLANCE

Summary - a set of design principles to ensure a high quality distinctive design throughout the development.

AAP Objectives - Supports Objectives 5 and 6.

Policy context and Justification

  • Regional Spatial Strategy - Policies QE1 Conserving and Enhancing the Environment, QE2 Restoring Degraded Areas and Managing and Creating New High Quality Environments, and QE3 Creating a High Quality Built Environment for All.
  • Regional Spatial Strategy Phase 2 Revision - Policy SR2 Creating Sustainable Communities.
  • Birmingham Community Strategy - Supports strategic themes – Safe City and A Green City.
  • Bromsgrove and Worcestershire Community Strategies - Supports strategic theme – a better environment for today and for tomorrow.
  • Birmingham UDP - The design of new development paras 3.14 to 3.14D.
  • Bromsgrove District Local Plan - SPG1 Residential Design Guide.
  • Sustainability Appraisal for AAP - Notes that these design principles will have a positive impact on sustainability.
  • Other relevant strategies include - Places for Living, Places for All.

 

LAND USE STRATEGY

PROPOSALS LC1 to LC4- A NEW MIXED USE LOCAL CENTRE

Overview

3.26 A new local centre is proposed on the former North Works site. This presents a major opportunity to develop a real focus and heart for Longbridge and create a new place in which people will want to live, work and invest. Place-making is central to the vision for the centre. The aim is to create a high quality development that will demonstrate the very best in design and sustainable development. It is a significant opportunity to:

  • Create a sustainable mixed-use centre, which meets local needs by providing a range of retail, commercial, service, leisure, education and residential uses and a distinctive place, with buildings, spaces, features and facilities of which residents, workers and visitors are justifiably proud.
  • Innovate through the application of fresh design and creative approaches to built form, public open spaces, landscaping, natural features and movement.
  • Integrate land uses, natural assets, transportation and provide facilities that will also benefit surrounding communities.
  • Stimulate the development of a diverse economy, which supports the Regional Investment Site and new business areas by providing a range of services and facilities.

3.27 The centre will contain a wide range of uses. These will be structured into distinct but connected quarters, that weave together different building forms and uses in a way that contributes to the distinctiveness and vibrancy of the whole area. The local centre quarters are:

  • A learning quarter - focused around the development of a new college,
  • A retail quarter - focused on a range of shop and service units including a new superstore, and
  • A mixed-use quarter - establishing a broad range of uses appropriate to a suburban centre.

3.28 Each of these distinct quarters within the local centre should be stimulating, enjoyable and convenient places, which meet the demands of the wide range of users. Although each quarter will have a dominant use, each of the quarters will allow for a variety of uses to create a degree of synergy and critical massing within the local centre and thus add to the vitality of the area.

3.29 A key feature of the centre will be a local heritage and mixed-use community building - ‘The Austin’ - which will celebrate the history of manufacturing in Longbridge and provide a significant visitor attraction.

3.30 A high quality environment is essential and the centre will have a new urban park providing space for informal recreation and provide for the opening up of the River Rea across much of the site.

3.31 The centre will also be a focus for high quality public transport including a new public transport interchange, bus priority measures, as well as attractive pedestrian and cycle routes. This will allow people the opportunity to transfer between different modes of transport and contribute towards more sustainable patterns of movement. The high quality design of the transport infrastructure and integration of transport uses into the layout of the centre is crucial to the success of the movement strategy for the AAP area.

Local Centre Proposals

3.32 Proposal LC1 sets out proposals for the whole centre and provides details of land uses and floorspace limits (where appropriate), overall transport and environmental requirements for the whole centre. This policy will apply to all proposals within the centre. More detailed proposals for each quarter are set out in Proposals LC2-4.

3.33 Proposal LC1- A new local centre will be developed on north works site. The existing neighbourhood facilities at Sunbury Road/Longbridge Lane will be protected and enhanced.

Land uses

3.34 The new local centre will comprise the following uses:

  • Retail (Class A1) of up to 13,500 sq.m. gross comprising: - A superstore of up to 7,500 sq.m. gross floorspace (comprising up to 5,000 sq.m. convenience and up to 2,500 sq.m. comparison). - Additional comparison retail floorspace of up to 6,000 sq.m. gross. Non superstore units shall be of a mix of sizes including a minimum of 1500 sq.m. of smaller retail units (up to 200 sq.m.) of which up to 250 sq.m. should be convenience.
  • Services comprising: - Financial and professional services including banks, building societies, estate agencies and other services (Class A2). - Restaurants and cafes, drinking establishments, hot food takeaways (Class A3, A4, A5). - Other services such as dentists and betting offices for visiting members of the public.
  • Leisure uses of up to 5000 sq.m. (Class D2) .
  • A college/education facility of around 24,000 sq.m.
  • ‘The Austin’ - a heritage and mixed use community building (including space for heritage, healthcare, community uses and social enterprises).
  • A range of residential units (approximately 400 dwellings) to include a target of 35% affordable housing. New homes will also be encouraged to meet the Lifetime Homes Standard, allowing homes to be accessible for all including young, old, single, families, non-disabled or disabled.
  • Live/work units based on a 50/50 floorspace split in addition to the 400 residential dwellings to host startup and micro businesses.
  • Office uses (Class B1a) of up to 10,000 sq.m.
  • Other appropriate commercial uses (e.g. hotel), health centre/care, crèche, religious and cultural uses and residential institutions.

3.35 Measures to support local enterprises should also be included. These could be:

  • The provision of flexible lease or rent small office units and incubator and/ or grow-on business premises.
  • Space within the Austin building for local social enterprises.

3.36 The distribution of all of these uses across the site in various local centre quarters will be in accordance with proposals LC2, LC3, and LC4.

3.37 The enhancement and redevelopment of the existing neighbourhood facilities at Sunbury Road/ Longbridge Lane for small scale retail and service uses with residential will be encouraged and permitted.

Movement

3.38 The development will provide a network of pedestrian and cycle routes (Proposal T1), a network of internal streets including a bus priority route (Proposal T3), public transport interchange (Proposal T 5), improvements to the A38 Bristol Road South and Longbridge Lane (Proposal T8), site access (Proposal T 10) and a multi storey car park (Proposal T 9). Other relevant proposals and policies in the Movement Strategy will also apply.

Environment, open space and landscape

3.39 The development will provide the re-opening of the River Rea across the majority of the site (Proposal OS2a), a new urban park (Proposal OS 3), other open space and recreational facilities to serve the development on or off site (Proposal OS 6), environmental enhancements within existing centre at Sunbury Road/ Longbridge Lane (Proposal OS 7). Other relevant proposals and policies in the Environment, Open Space and Landscape Strategy will also apply.

Design

3.40 All development to comply with the principles in policy DS1.

Sustainability

3.41 All development to comply with the sustainability requirements in proposals S1 and S2.

Planning process, scheme implementation and management

3.42 Requirements for planning applications and planning obligations, including a Longbridge Infrastructure Tariff (LIT) which will apply to the development are set out in the implementation section D. To support the development the planning obligations include funding for a number of social economic and other measures such as town centre management, and support for skills, training and business development programmes.

Learning Quarter - Proposals

3.43 The new local centre presents an opportunity to develop a new college or other educational facility, which will act as a seat of learning and hub for the local community. Current proposals are for a new facility for Bournville College. This will be developed on a collaborative basis between Bournville College and North East Worcestershire College, and serve a wide catchment of students across South Birmingham and North Worcestershire.

3.44 The college development will deliver:

  • Education and learning for 16-18 year olds;
  • Facilities for adult vocational skills and local workforce development;
  • An integrated business school;
  • Specialist facilities for automotive and construction skills;
  • Library and open learning facilities
  • Sports hall and recreational facilities.

3.45 The building will be of high quality contemporary design which forms a key entrance building to the local centre and developed to a high building standard, but allowing internal building flexibility to deliver different types of learning. It will front onto Longbridge Lane and the new urban park.

3.46 The local skills profile suggests that nearly one third of the economically active population have no formal qualifications, which is approximately three times higher than the national average. The college will have a major role to play in attempting to address this challenge.

3.47 The development of a new high quality college which acts as a hub for students, employers and local people is a major step towards fostering an inclusive culture of learning and skills development. An important feature of the college will be its ‘open doors’ approach to learning where opportunities and facilities (including library and recreational facilities) are accessible to the general public. The college presents a major opportunity to make a lasting and significant contribution to local communities and businesses. This includes:

  • Building relationships with local schools and other learning facilities and organisations;
  • Establishing a range of business responsive programmes for local companies and enterprises;
  • Maximising the engagement of local young people and adult learners
  • Targeting harder to reach groups and excluded groups.

What people said about skills and learning

Local people valued and supported the inclusion of a new learning facility within the local centre. It was generally perceived that this facility would bring a wide range of people (particularly younger people) into the local centre to use its facilities and services.

The need to improve the skills of local people to enable individuals to take up a wider range of employment opportunities across the site and elsewhere was seen as a priority. The college development is perceived to have a major role in delivering this aspiration.

Local people felt that the college should be part of the wider community and provide an accessible range of facilities for local people, including library and recreational resources.

3.48 Proposal LC2: Learning Quarter A landmark college facility is proposed of around 24,000sq.m.

3.49 The building will feature high quality design and materials marking a key entrance to the local centre. It will have active frontages on all sides and allow for internal activities to be viewed from the surrounding routes. It will include facilities accessible to the general public including a library and recreational/sports facilities/ resources which will be achieved through appropriate legal agreements.

Retail Quarter - Proposals

3.50 A new shopping area will help form a new heart and focal point for the community and meet local needs by providing improved retail and associated services. The centre will provide a range of shopping facilities in an attractive environment. This will include retail space suitable for independents as well as major high street names. There are also opportunities to provide services such as dentists, pharmacies, building societies, and banks that are currently limited in the Longbridge area.

3.51 The retail quarter will be structured around a high street in an attractive environment. This is not about the development of bland shopping precincts or standardised shop formats, but the establishment of a high quality retailing environment with the right mixed retail offer, social integration, walkability and accessibility. The AAP sets out requirements for a creative approach to establishing the right shopping ambience for the local centre. The AAP recognises the need to ensure that the scale and nature of uses must complement and not threaten the viability of other local centres (e.g. Northfield, Rubery and Frankley) as well as neighbourhood shopping parades.

3.52 The AAP also recognises the role of an effective local centre management scheme in increasing the vitality and viability of the centre and maintaining its key role as the heart of its community. This will be a locally developed initiative working with a variety of partners and retailers on such activities as crime prevention, the management of the public realm and events / activity programmes (also see section D).

What people said about shopping facilities

Local people commented that the quality and quantity of shopping facilities need improving. They indicated a need to provide a range of shops, which cater for day-to-day needs as well as clothes shopping and luxury items. There was also interest in creating a more distinctive and interesting shopping environment compared to the standard high street.

Comments were also made about the need to make sure the local centre and key shopping areas were effectively managed and that sufficient attention is paid to cleanliness, public safety and minimising the threat of crime.

Although members of the local community were supportive of a new supermarket development, it was stressed that there is also a need to protect and preserve existing local centres and neighbourhood parades.

3.53 Proposal LC3: Retail Quarter A mixed retail quarter to comprise the following uses within the floorspace limits set in Proposal LC1:

  • Retail uses including a well-designed superstore and smaller units at the ground floor suitable for retail uses.
  • Services including banks, cafes/ restaurants (Class A 2,3, 4 and 5).
  • Residential and office uses on the upper floors.
  • An integrated multi-storey car park to the rear of the scheme-Proposal T9.

Services for visiting members of the public (e.g. dentists, launderettes, betting offices) where these do not impinge on the viability of the centre.

Mixed Use Quarter - Proposals

3.54 The Longbridge development presents a real opportunity to create a diverse, walkable, compact, vibrant, mixed use quarter with housing, work places, entertainment, civic facilities, public spaces and shops - all of which are essential to the daily lives of local residents

3.55 The mixed-use quarter will contain a number of distinct features, including a wide range of residential units, premium office space, leisure uses, restaurants and cafes, which will also support the daytime and evening economy of the local centre, other local facilities and a unique multipurpose heritage/community building - ‘The Austin’.

3.56 The mixed-use area will be centred around the new urban park and the reopened River Rea.

What people said about the range of uses

Considerable community interest has been expressed in marking the history and heritage of the area. There was strong support for an Austin heritage facility that celebrates the enterprise, people and history of the Longbridge plant, but also makes the most of creating new contemporary spaces for community hire, health outreach services, events/ exhibitions or simply a place to drop-in and meet friends over a coffee.

Local people also supported the need for an urban park within the local centre, which aims to create an oasis of relaxation, recreation and refreshment for residents and visitors alike. Strong interest was also expressed in opening up the River Rea through the local centre, as a corridor for wildlife, walking and cycling.

3.57 Proposal LC4: Mixed User Quarter A mixed-use quarter to comprise the following uses within the floorspace limits set in Proposal LC1:

  • Office uses (Class B1a).
  • Financial and professional service uses (Class A2).
  • Dwelling units including a mix of apartments, and town houses, with mews developments where appropriate.
  • A limited number of restaurants, cafes, bars and public houses, (Class A3, 4, and 5) which will support the daytime and evening economy.
  • The Austin - a high quality mixed-use building to accommodate cultural, community, health and public services. This will provide a visitor attraction and associated visitor facilities.
  • Other appropriate uses are hotels, health centre/care, crèche, religious and cultural uses and residential institutions.

3.58 This area will form a vibrant quarter with a wide mix of uses providing a quality environment for living and working and amenities for visitors. Located at the centre of the development area this quarter needs to establish a good relationship with the park including active frontages onto the park and primary and secondary access roads.

 

Local Centre - At a Glance

Summary - Vibrant mixed-use local centre distinguished by distinct quarters, providing for a range of retail, employment, education, community and residential uses focused around a new urban park and opened up river course and accessible public transport infrastructure.

AAP Objectives - Supports Objectives 1-7, 10-14.

Policy context and Justification

  • Regional Spatial Strategy - Policies CF1 Housing within the Major Urban Areas, CF3 Levels and Distribution of Housing Development, CF4 The Reuse of Land and Buildings for Housing, CF 5 Delivering Affordable Housing and Mixed Communities and CF6 Managing Housing Land Provision, PA4 Development Related to Higher/Further Education, PA11 Network of Town and City Centres, PA 13 Out of Centre Retail Development, UR3 Enhancing the Role of City, District and Local Centres.
  • Regional Spatial Strategy Phase 2 Revision PA11 Network of Town and City Centres, 12B Non-Strategic Centres, 13A Office Development Requirements, PA13B Large Scale Office Development Outside Strategic Centres.
  • Birmingham Community Strategy Supports strategic themes - Flourishing Neighbourhoods, Prosperous City, Learning City, A Well Housed City, and City for Sport and Leisure.
  • Sustainability appraisal notes mixed effect. There will be significant benefits particularly from economic growth and employment, provision of social and cultural facilities, improved education and skills, improved visual amenity and sustainable design measures etc. However, issue of traffic and air pollution will remain. Environmental issues raised in early SA stages addressed through other aspects of AAP.
  • Retail Baseline Study shows local centre will serve area with a shortage of quality retail facilities and centre of size proposed can be supported.
  • Employment Baseline Study - Addresses level of offices and mix of employment uses.
  • Public consultation support for new centre and other uses including The Austin and new educational facility.

 

Future Options and Contingency

3.59 Potential exists for alternative layout of uses within centre, e.g. the college facility could go into mixed-use quarter.

Proposal EZ1: An employment zone adjacent to the centre

Overview

3.60 Between the local centre and the Nanjing factory site is an opportunity to develop a range of property for the small and medium enterprise sector, which has an important role in maintaining business competitiveness and driving forward change in the sectoral composition of the economy.

3.61 The physical scale and built form of these more traditional employment spaces will need to be carefully graded to balance with other uses within the local centre and with the Nanjing factory. As part of this grading in height and massing towards the northern boundary of the quarter, live/ work units may be included as well as supporting business hubs for micro and home based enterprises.

What people said about employment uses

There was a strong feeling within the local community that Longbridge needs to provide space for a range of employment opportunities, including more ‘traditional’ employment space. It is also apparent that there is a latent demand for general employment space for small businesses and micro-businesses, which are not necessarily high technology sector related.

Site Proposals

3.62 Proposal EZ1: Employment Zone: The development of an employment quarter between the local centre and Nanjing

3.63 Land uses

The employment quarter will comprise the following uses:

  • General and light industrial and warehousing uses (Use Class B1b and B1c, B2 and B8)- including space for small businesses.
  • Live/work units based on a 50/50 floorspace split to host start up and micro businesses on the northern boundary of the quarter.
  • Biomass plant or other sustainable energy facility.
  • Recycling facility.

3.64 Design

All development on the frontage to Lickey Road and main internal access road to comply with design principles in policy DS1. However, there is greater flexibility of design adjacent to Nanjing boundary and adjacent to railway to allow for a range of industrial units. The layout of the development should allow for future vehicular and pedestrian access into the Nanjing site.

3.65 Sustainability

All development to comply with the sustainability requirements detailed in proposals S1 and S2.

3.66 Movement

The development will include a network of internal streets, pedestrian and cycle routes. Other relevant proposals in the Movement Strategy will also apply.

3.67 Environment, Open Space and Landscape

Relevant proposals and policies in the Environment, Open Space and Landscape Strategy will also apply.

3.68 Planning Process, Scheme Implementation and Management

Requirements for planning applications and planning obligations including a levy that will apply to the development are set out in the Implementation Section D. To support the development, the Longbridge Infrastructure Tariff (LIT) includes funding for a number of social, economic and other measures such as support for skills, training and business development programmes. This also includes provision for educational facilities to serve the development.

 

AT A GLANCE

Summary - The employment area adjacent to Nanjing is to provide a buffer between the local centre and general industrial uses and a mix of employment opportunities in small and medium sized enterprises.

AAP Objectives - Supports objectives 1-6, 7,8,10, and 11.

Policy Context and Justification

  • Regional Spatial Strategy - Policy PA1 Prosperity for All and PA5 Portfolio of Employment Land.
  • Birmingham Unitary Development Plan - Complies with policies for safeguarding industrial land - para 4.31.
  • Birmingham Community Strategy - Supports strategic theme of Prosperous City.
  • Public consultation support for a range of employment uses to contribute to jobs target.
  • Sustainability Appraisal shows mixed effect. There will be significant benefits for the local economy and a mix of employment opportunities, visual benefits and environmental benefits of sustainable energy site. However, issue of traffic and air pollution will remain.
  • AAP employment land study sets out the justification for employment land.

 

Other options/contingency

3.69 Early release of land within the Nanjing site (EZ 2) for redevelopment for employment uses would allow for a greater mix of uses within site EZ1- in particular increased residential use.

Proposal RIS1: Longbridge Regional Investment Site

Overview

3.70 A 25ha Regional Investment Site (RIS) is proposed on part of the former West Works, Bristol Road South and North Works car park. This site includes the existing Technology Park.

3.71 The RIS will contribute to the portfolio of employment opportunities in the West Midlands and support diversification of the regional economy. This development is an essential part of the long-term strategic vision for the economy. It has an important role to play in the restructuring of the West Midlands economy, helping create a more flexible and competitive economy, employing higher skilled people who contribute more to the local economy and meeting the goals of economic, social and environmental sustainability.

3.72 The aim is to provide a development, which is attractive to high profile regional, national and international investors. Longbridge will become a prime location for technology led businesses and related investment.

3.73 Longbridge represents a unique opportunity to develop and explore the RIS concept in an urban setting. Unlike most RIS, which are located in the greenbelt, this one affords the opportunity for appropriate development to be embedded in an established urban community. Longbridge therefore offers an unparalleled set of opportunities to maximise brownfield development, construct to higher densities and link to the surrounding urban infrastructure and workforce.

3.74 To help ensure the right balance of development and to make certain that regeneration is of the scale and nature required to deliver a thriving economy, a range of uses and appropriate levels of floorspace has been identified. This mix is both deliverable and viable and with appropriate monitoring should ensure a highly attractive comprehensive redevelopment of the site.

3.75 The design, layout and building density will surpass contemporary technology, science and business parks and provide a model for other urban RIS in the region and possibly across the UK. It will build on the success of the existing technology park and will create a distinct flagship development. A high quality environment with high-density layout and an attractive public realm will be required to reflect the overall Longbridge design principles.

3.76 The site will provide a variety of employment opportunities in support of the High Technology Corridor, including manufacturing activities, studios and laboratories. Flagship technology and science research facilities and headquarter offices will be particularly welcomed. The policy also allows for some other offices and supporting services and ancillary uses including training, conference and meeting facilities and a hotel.

3.77 The RIS will also promote and facilitate links with the college in the local centre and provide its own training and learning opportunities to benefit the local workforce.

3.78 Based upon the experience of other technology sites in the UK, a key factor in attracting occupiers is the establishment of clear delivery strategy and mechanism (involving a range of key partners) to stimulate technological innovation and attract new businesses.

What people said about the RIS

Feedback from the Central Technology Belt Board suggests that there is demand for technology space within the West Midlands with market take-up driven by:

  • The quality of transport infrastructure (road and rail).
  • The provision of shared services (e.g. from secretarial support in business incubators through to shared intranets between companies).
  • The proximity to local services and shops.
  • Quality landscaping and treatment of open space.
  • The development of ‘whole day’ onsite services - allowing employees to access childcare, convenience shopping and leisure / recreational opportunities in one place.
  • A comprehensive approach to site marketing, promotion and business support providing investor confidence.

Consultation with various stakeholders has reinforced the importance of the RIS over the medium and long term in assisting in the restructuring of the local and regional economy - providing jobs for now and for the future. However, consultation feedback has also indicated the need to be pragmatic about the types of uses which can be developed on the RIS in the shortterm and the exact mix of business and industrial uses.

Regional Investment Site Proposals

3.79 Proposal RIS1: Regional Investment Site (RIS) - on part of North works car park and majority of West works.

3.80 Land uses

The RIS will comprise the following:

  • An area of 25 ha gross (the existing technology park is included in this site).
  • A floorspace and use class breakdown for new development of: - A technology park of at least 15ha to provide a minimum of 100,000 sq. m. of B1b (research and development)/B1c (light industry) and B2 (general industrial) and high quality high technology uses which support the objectives of the RIS. Also subject to:
    • B1b (research and development) and B1c (light industrial uses) should be at a minimum build density of 7,500 sq.m. per hectare.
    • B2 uses should be located towards the rear of the site adjacent to Great Park and where a satisfactory relationship to nearby residential can be achieved.
  • - A maximum of 25,000 sq. m. of B1a (office) for firms that support and complement the high technology sector and the objectives of the RIS. Subject to:
    • B1a uses should mainly occupy sites located on the Bristol Road South frontage, south of the internal spine road for the RIS.
    • B1a uses should be at a minimum build density of 7,500 sq.m. per hectare.
  • - A maximum total of 10,000 sq. m. of floorspace for services and amenities primarily for use of staff and businesses and integrated into the development e.g. meeting and conference facilities, cafes, sandwich shops and newsagents, crèche, gym and hotel.

3.81 Movement

The development will provide a network of internal streets including a bus priority route through the site linking to the new centre and Rubery Lane (Proposal T3), pedestrian and cycle routes (Proposal T1) improvements to the A38 Bristol Road South (Proposal T8) site access (Proposal T10 ), the majority of parking in multi-storey, decked and under croft car parks (Proposal T9). Other relevant proposals and policies in the Movement Strategy will also apply.

3.82 Environment, Open Space and Landscape

The development will provide for the enhancement to the River Rea corridor including a linear open space walkway (Proposal OS 2a), flood storage measures (Proposal OS14 ),open space to serve the development (Proposal OS6 ). Other relevant proposals and policies in the Environment, Open Space and Landscape Strategy will also apply.

3.83 Design requirements

The development will be of high quality with buildings in a landscaped environment to create a distinctive, unique identity and environment. Development to comply with the other design principles in policy DS1.

3.84 Sustainability requirements

All development to comply with the sustainability requirements detailed in proposals S1 and S2.

3.85 Planning Process, Site Implementation and Delivery

Requirements for planning applications and planning obligations including a Longbridge Infrastructure Tariff (LIT) that will apply to the development are set out in the Implementation Section D. The planning levy includes funding for a number of social economic and other measures such as support for skills, training and business development programmes.

3.86 In order to ensure the effective delivery of the RIS, a scheme of delivery and management shall be prepared by the site owner in consultation with; Advantage West Midlands, the CTB, Birmingham City Council and other relevant stakeholders e.g. the University. The scheme of delivery and management shall be submitted for approval of the Local Planning Authority on or before submission of the planning application for the RIS. The scheme will cover the following;

  • Planning and phasing.
  • Development of a business plan for the site including a scheme of management.
  • Monitoring of take-up rates and sector compositions.
  • Site identity and marketing to provide a unique and positive image for the site that will attract high quality investment.
  • Occupier and business support services (including measures to ensure good access to supporting facilities for the workforce such as shops and leisure uses).
  • Support for business innovation and technology development.
  • Measures to ensure that work opportunities are available to all sectors of the community including links with training providers and provision of training programmes for those living in areas of need.
  • Asset management including ongoing waste, energy, water and pollution audits.
  • Public realm and landscape management.
  • Site security and staff training.

3.87 The scheme shall ensure that the site is used for purposes that meet the RIS objectives of attracting high quality technology related investment to diversify the economy. It will set out the measures to be established to provide effective control of uses.

3.88 The monitoring information collected on floorspace and site take-up will form part of the annual monitoring framework for the AAP.

 

AT A GLANCE

Summary - Establishment of a high quality 25ha employment site, which is attractive to inward investors and provides a range of space for technology sector firms assisting in the long term restructuring of the local and regional economy.

AAP Objectives - Supports objectives 1-7, 9-11.

Policy Context and Justification

  • Regional Spatial Strategy - Policies PA1 Prosperity for All, PA3-High Technology Corridors, PA6 Portfolio of Employment Land, PA7 Regional Investment Sites also RSS Review Preferred Option PA7-Regional Investment Sites, and Policy PA13B and para 7.34 and 7.35.
  • Birmingham Unitary Development Plan - para 4.31 maintaining supply of industrial land and paras 4.32A to 4.32C A38 Corridor strategy.
  • Birmingham City Community Strategy - Supports strategic themes of Prosperous City and National and International City.
  • West Midlands Regional Economic Strategy - Supports business objectives.
  • Sustainability appraisal notes mixed effect. There will be significant economic regeneration benefits, also improved visual amenity; a positive impact on social deprivation and exclusion. However traffic impacts and air pollution remain. Many of the negative effects associated with the proposal have been removed by adopting recommendations made in early stages of the SA.
  • Public consultation support for employment led approach with 25ha RIS.
  • Existing planning consent for a 15ha technology park and B2 uses establishes the principle of this use.
  • Employment land baseline study sets out the justification for the floorspace limits and the mix of uses in the RIS.

 

3.89 Future Options and Contingency

The scheme of management will be used to monitor land use and floorpsace make-up. This information will also form part of the annual AAP monitoring framework/review and will be utilised to inform future decisions about the composition of land uses and floorspace take-up within the RIS and the degree of flexibility required to attract new occupiers.

 



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