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Economy

8.1 Context

8.1.1 The Borough is a key driver of economic activity in the prosperous Thames Valley. The Borough Local Plan (BLP) seeks to meet the changing development needs of business and support a borough economy fit for the twenty first century. Planning supports sustainable economic development and policies are intended to guide and support economic development which ensures that local residents will benefit from a thriving and healthy economy.

8.1.2 The Borough has a strong local economy, with good representation in the service sector, knowledge-based firms and other professional occupations. There is a smaller but important manufacturing base. Within the Borough, employment has historically been concentrated in the principal towns: Windsor and Maidenhead. However the East Berkshire Local Economic Assessment suggests that employment in both of these towns has decreased over recent years, flagging this as a concern.

8.1.3 The financial and business services sector is particularly strong accounting for around a third of jobs in the Borough. The information and communication, and wholesale and retail sectors provide significant employment. Another very important sector for the Borough is tourism, including international business tourism. The Borough has several attractions of international importance including Windsor Castle (and Windsor Great Park); Legoland; and Ascot Racecourse. There is a smaller but important manufacturing base.

8.1.4 While the local economy has restructured in recent decades to become more business and service oriented, and this trend is likely to continue, a healthy economy still needs a broad and diverse base with many different types of business sectors represented. This helps insulate the Borough from structural economic changes and any future economic downturn, and ensures that residents have access to as wide a range of employment opportunities as possible.

8.1.5 Unemployment in the Borough has historically been below regional and national rates. In common with other areas, the claimant count rose in the late 2000s/early 2010s but remains low compared to other areas. The labour market is tight with high rates of economic activity, and the workforce is well skilled and educated. The Borough is one of the most buoyant parts of the Thames Valley and has intrinsic growth potential but this may be limited by the considerable land constraints. Currently, many of its highly qualified residents are commuting out of the Borough to work. This plan seeks where possible to align local jobs with residents aspirations and to encourage and sustain high levels of enterprise, particularly focused around the Thames Valley Berkshire Sector Propositions of Digital Technologies, Life Science & Healthcare and Energy & Environment.

8.2 Economic Development

8.2.1 The economic strengths of the Borough influence its ability to support new businesses and employment floorspace in future. These strengths include:

  • good transport accessibility
  • a location within the economically buoyant M4 corridor and close to London and Heathrow
  • high rates of new business formation and entrepreneurship
  • a workforce with high level job skills
  • high proportions of knowledge-based businesses
  • good quality of life factors
  • attractiveness to inward investment.

8.2.2 Alongside these strengths, challenges exist which may act to limit the growth of the local economy and these include high housing costs and wage levels, high levels of out-commuting to London and a highly constrained development land supply. A long term trend has been apparent of a restructuring of the local economy which has seen a move away from traditional industrial uses and towards higher value, office-based employment uses.

8.2.3 Economic growth in Berkshire is influenced by the Thames Valley Berkshire Local Enterprise Partnership (TVBLEP). The Council is working closely with the Local Enterprise Partnership (LEP) and the other Berkshire authorities to ensure that the aspirations of the TVBLEP’s Strategic Economic Plan for Berkshire (SEP) can be accommodated in a way that recognises the Borough’s very special character and the considerable land supply constraints it faces. The Berkshire SEP articulates how the LEP will achieve the ambition of creating 20,000 new jobs across Berkshire by 2021.

8.2.4 Employment floor space will be managed and appropriate development and redevelopment supported including the promotion of appropriate infrastructure to support home and flexible working patterns. This will be supported by the Borough’s Economic Development Strategy.

8.2.5 TVBLEP and the six Berkshire authorities jointly commissioned Nathaniel Lichfield and Partners (NLP) to undertake identification of the Functional Economic Market Areas (FEMAs) that they operate within and also to analyse the land requirements necessary to accommodate jobs in the main “B Class” sectors which together broadly cover office, manufacturing and warehousing land uses. These studies form a key part of the detailed analysis for the implementation of the SEP and are an essential element of the plan making process.

8.2.6 The evidence base to support the identification of economic development needs for the Borough draws on these Economic Development Needs Assessments (EDNAs) produced by NLP. The studies have been carried out by NLP in accordance with the Planning Practice Guidance to provide an assessment of future business needs and requirements for employment land and floorspace within each FEMA, focusing on the group of 'B Class' sectors. However, the Council recognises that not all jobs fall within these use classes; growth in the service industry, retail, leisure and tourism is also expected to provide further economic growth.

8.2.7 Two core FEMAs operate across the Borough which reflect the varied characteristics and economic roles associated with different parts of it. The Borough’s position within two FEMAs illustrates the equally strong relationships that the Borough exhibits with more central parts of Berkshire as well as areas to the north and east. In labour market terms, eastern parts of the Borough share a Travel to Work Area (TTWA) with Slough and Heathrow, while northern and western parts of the Borough have stronger functional economic relationships with western M4 corridor locations such as Reading and Wokingham.

8.2.8 Three separate FEMAs were identified as follows:

  • A Western Berkshire FEMA comprising West Berkshire
  • A Central Berkshire FEMA comprising Bracknell Forest, Reading, Windsor and Maidenhead and Wokingham and
  • An Eastern Berkshire FEMA comprising Slough, Windsor and Maidenhead and South Bucks

8.2.9 The evidence from the studies help to inform the economic policies for the BLP. The outputs of the EDNAs include jobs forecasts and projections, and B Class floorspace requirements for the need arising from the Borough. The analysis used three scenarios for future economic growth to 2036 based on labour demand, past trends of completion of employment space and labour supply.

8.2.10 The derivation of floorspace requirements from forecast growth is highly sensitive to the assumptions made during the analysis. The conversion of jobs change to floorspace requirement by type of property that the EDNA has made provide an approximation on the macro-economic scale of sub-regional planning, but may not be the most appropriate to the specific circumstances and markets within individual districts.

8.2.11 For the Royal Borough the assessment for B8, B2, and E(g)(iii) figures appears at odds with market trends. To check the validity of the findings in the local context, The Council undertook an assessment of the appropriateness of the broad sector classifications used in the Berkshire EDNAs to the local circumstances in the Borough. This sensitivity analysis has identified a higher net need for E(g) floorspace and a lower requirement for B8 warehousing; which would be analogous to market trends.

8.2.12 The sensitivity analysis made use of the Office of National Statistics Inter Departmental Business Register (IDBR) to study the property requirements of businesses currently operating within the Borough. The analysis suggested the change in jobs and resulting net employment floorspace needs by use class for the scenarios tested are:

Uses

IDBR informed Labour Supply Jobs Growth for Plan Period (20 years)

Offices E(g)
Manufacturing B2 Warehousing B8

5,908

519

349

TOTAL E(g)  & B CLASS JOBS GROWTH

6,776

TOTAL JOBS GROWTH IN ALL SECTORS

11,291

Table 13 Labour Supply Jobs Growth for the Borough for the Plan Period (20 years)

8.2.13 Since the base date the Council has successfully delivered nearly 4,500 jobs within our existing portfolio of sites. This has been achieved through the reuse of vacant property and occupiers making more efficient use of their stock. Therefore, to meet our minimum job target, we need to make provision for 7,000 net additional jobs, of which 4,000 are expected to be within the E(g) and B use classes.

8.2.14 Using industry standard employment densities (16) this requires an additional 50,000 sq. m of office space and 25,000 sq. m of industrial space. Since the base date the Council has successfully delivered nearly 4,500 jobs within our existing portfolio of sites. This has been achieved through the reuse of vacant property and occupiers making more efficient use of their stock. Therefore, to meet our minimum job target, we need to make provision for 7,000 net additional jobs, of which 4,000 are expected to be within the E(g) and B use classes.

8.2.15 For offices the Council already has a positive pipeline of new office supply (17) which reduces the need for this plan to identify new sites to accommodate office job growth. There is a need to provide 26,000 sq. m of new space on new sites that do not have planning permission.

8.2.16 To address this gap a number of new allocations are proposed as set out in Table 14 (in Policy ED1). Whilst there are around enough sites either permitted or allocated in this plan a cautious approach is still justified – especially to control losses of viable to occupy stock. The scale of future permitted development losses is unknown and could rapidly erode any remaining flexibility in the market. The Council intends to apply selective Article 4 directions in our town centres and major office sites, but these will take time to implement. To provide additional contingency the Council will work to secure a stronger pipeline of new office space within the town centres with any redevelopment site first seeking to maximise net additional office space – in line with market evidence at the time.

8.2.17 For industrial uses there are signs that more land may be needed than would be required to accommodate the increase in jobs alone. There is a need of around 25,000 sq. m of new space to accommodate our job growth, but unlike offices there is a negative industrial pipeline. Market evidence suggests that there is very limited capacity remaining in our stock to accommodate growth – with almost no vacant space available for new firms or existing firms to expand (18). To meet our growth needs, and address historic under provision, the Council estimates that the plan ought to look to provide around 80,000 sq. m of new industrial stock. This would require around 20 ha of new land using standard employment and plot ratio assumptions (19).

8.2.18 For industrial uses policy ED1(7) allocates two named sites. Together these sum to 26.9 ha, exceeding the 20 ha noted above. But while the whole of the Triangle site is allocated in this plan, not all of the site is developable as a result of a number of constraints – most noticeably flooding. The developable area, and floorspace capacity of the site, is not yet confirmed but not all of the site would have to be developed to meet the identified need for industrial uses.

8.2.19 The Council will monitor the pipeline of sites to meet its minimum job target and provide flexibility in the stock of property. Should a shortfall emerge (because sites are not delivered as expected or new constraints identified) the Council will seek to address this as part of the next plan review.

8.3 Policy ED1 Economic Development

Policy ED 1

Economic Development

  1. A range of different types and sizes of employment land and premises will be encouraged to maintain a portfolio of sites to meet the diverse needs of the local economy. Appropriate intensification, redevelopment and upgrading of existing sites and premises will be encouraged and supported to make their use more efficient and to help meet the forecast demand over the plan period and to respond to modern business needs.
  2. The Royal Borough will seek to make provision for at least 11,200 net new jobs across a range of floorspaces.
  3. It will do this by ensuring a flexible supply of high quality employment floorspace making some new allocations, utilising existing employment areas and promoting a more intensive use of these sites through the recycling, refurbishment and regeneration of existing older or vacant stock and promotion of flexible working practices.

Allocated Sites to Meet Economic Needs

  1. To ensure that the Royal Borough delivers its employment needs in full, land will be allocated for economic needs in the following locations:

Offices

  1. New office space will be focused within Maidenhead, Windsor and Ascot town centres. The Council will require that the recently permitted schemes at both Alma Road (Windsor) and The Landing (Maidenhead) will be delivered in accordance with the planning consent.
  2. In addition the following sites and areas will be expected to meet the Borough’s office needs:
    1. The following sites will be allocated to meet the Borough’s office needs:

      Ref

      Site

      Estimated additional office space (sq. m)

      AL1 AL7
      AL8

      Nicholsons Centre, Maidenhead

      15,000 (net additional)

      Maidenhead Railway Station

      4,000 (net additional)

      St Cloud Gate

      3,500 (net additional)

      Table 14 Sites to be allocated to meet the Borough's office needs
    2. Redevelopment of the Nicholsons centre is a major opportunity to deliver net additional employment floorspace within Maidenhead town centre. The Council will work with the site promoter to ensure that this redevelopment makes a positive contribution to the Borough’s office supply.
    3. Where other sites within town centres come forward for redevelopment developers will be required to demonstrate that have maximised the office component of their scheme in line with market evidence at the time.
    4. A strong presumption against net loss of floorspace will apply where sites are redeveloped within the town centres.

Industrial and Warehousing Space

  1. New industrial and warehousing space (E(g)(iii), B2, B8 and associated sui generis employment uses) will be provided at the following locations around Maidenhead:

    Ref

    Site

    Estimated additional Industrial space (ha)

    AL14

    The Triangle Site (land south of the A308(M) west of Ascot Road and north of the M4),
    Maidenhead

    25.7 (Note: not all of the site will be developed for employment purposes due to flood risk and other constraints)

    AL11

    Crossrail West Outer Depot, Maidenhead

    1.2

    Table 15 Sites to be allocated to meet the Borough's industrial and warehousing needs
  2. Given the shortage of industrial space in the Borough and limited scope to allocate new sites as a result of constraints, priority should be to deliver units that meet the needs of the Borough’s firms. This is likely to take the form of smaller ‘flexible’ units for small and medium sized firms who may otherwise be required to look for space outside the Borough focusing on <1,000 sq. m units with a some slightly larger (<2,000 sq. m).
  3. Where possible property should be provided in a format that may allow mezzanine floors and consideration should be given to providing office space above industrial units to make the most efficient use of limited land.
  4. At the Triangle site, larger units (for example B8 distribution units) should only be permitted where they are required to secure the delivery of a mix of units as part of a comprehensive scheme and ensure that the allocation is delivered to a high standard reflecting the ‘gateway’ nature of the site to Maidenhead. The site should also be subject to a phased masterplan to deliver new units to the local market over the first 10 years of the plan.

Site allocations and proforma requirements

  1. The above employment site allocations are identified on the Policies Map. Site specific requirements for each of the employment sites are contained in Appendix C and form part of this policy. In meeting the proforma requirements, flexibility may be applied to allow for material changes in circumstance as a result of the passage of time or to enable alternative solutions that will deliver the same, or preferably, a better planning outcome.

8.4 Growth and Skills

8.4.1 The general approach towards economic development is to make the best use of existing employment land and to aim for a diverse and knowledge-based economy based around higher value, lower impact activities including high-tech employment uses. Economic growth that does not require the importing of extra labour or the use of extra land is encouraged. This is often referred to as smart growth, and is seen as an essential element of the Borough’s future economic success.

8.4.2 Smart growth can achieve higher prosperity without increasing the ecological or physical footprint of business. This reflects wider changes in society that are seeing a move away from traditional, rigid workplace-based working patterns and towards a more flexible and responsive way of working, including in particular much greater use of home-working.

8.4.3 The EDNA identifies there will also be a rise in smarter and more flexible forms of working, this is supported by our sensitivity analysis. This reflects national trends and is likely to become a more important factor in the local economy in future. To reflect the need for flexibility and support smart growth in the economy, the BLP aims to support home-working and other forms of flexible working, including the provision of the infrastructure necessary to support this.

8.4.4 The Borough will continue to work with key stakeholders and infrastructure providers to improve broadband coverage and enable the provision of new infrastructure, in particular the implementation of the Superfast Berkshire project.

8.4.5 Besides allowing economic growth without a commensurate increase in employment floorspace, this type of working also facilitates a greater number of people to be economically active or increase their level of economic activity. This in turn aids the development of the Borough’s economy and the principle of flexible working and the infrastructure necessary to support this forms a central part of this strategy and is strongly encouraged.

8.4.6 Home working will be supported owing to its economic value to the Borough, and this will be applied within the context of determining whether its impact on the local area is acceptable. Neighbourhood Plans may offer further detail and guidance on the assessment of such proposals.

8.5 Range of Uses

8.5.1 The presence of a range of types of businesses provides a number of benefits for Borough residents. These include the opportunity to access a sustainable choice of local employment opportunities and useful services. In addition, the availability of suitable business premises means that residents who wish to set up their own business will find it easier to do so.

8.5.2 Nationally, permitted development rights to convert offices and light industrial units to housing will inevitably reduce the supply of employment floorspace in the Borough. Any changes arising will be monitored during the plan period and the supply of floorspace will be managed to ensure that an appropriate supply of premises continues to be made available to support the needs of the local economy. The Royal Borough may consider the use of available planning powers, to ensure that this supply remains to ensure a vibrant and adaptive local economic base can thrive and prosper.

8.6 Small Businesses

8.6.1 The Borough has a high level of new business formation, and the small business sector is vital to the social and economic well-being of the Borough. Enabling small businesses to develop and thrive can strengthen the local economy and increase business vibrancy, as well as leading to greater employment opportunities for local people. The Borough supports the development of small businesses in a flexible and sustainable way, through planning applications and the allocation of land.

8.6.2 Access to broadband is a high priority for many small businesses, and it is important that homes are broadband-enabled to allow for effective home-working. The Borough will continue to work with key stake holders and infrastructure providers to improve broadband coverage and enable the provision of new Information and Communications Technology (ICT) infrastructure. In particular the Superfast Berkshire project and its necessary supporting infrastructure is supported.

8.7 Employment Sites

8.7.1 It is considered likely that the need for new or replacement employment floorspace can be largely met through intensification and redevelopment leading to more efficient use of existing sites, alongside a small number of new allocations.

8.7.2 To secure this objective the Council will need to ensure that space is not unnecessarily lost from its existing portfolio of sites. For many occupiers new space may not be affordable and so substitutable for the space lost. Where sites are lost the Council may be required to release additional greenfield land as part of the next plan review to ensure the ED1 objectives are met over the whole plan period. There are therefore, strong grounds to resist the loss of space wherever possible.

8.7.3 For these reasons the Council will look to apply at least ‘nil net loss’ principle when managing the portfolio of sites identified in policy ED2, with a preference to increase business use class floorspace. This principle first applies to the type of space currently on site to ensure that activity is not displaced by, for example, industrial property being replaced by ‘lighter’ employment uses that do not meet the same qualitative need. It would then look for replacement with other industrial or office uses appropriate to the sites classification in ED2.

8.8 Policy ED2 Protected Employment Sites

Policy ED 2

Protected Employment Sites

  1. The BLP will retain sites for economic use and employment as defined on the Policies Map:
    1. Office stock within the town centres of Maidenhead, Windsor and Ascot will be protected and, in line with ED1(5) & (6), where redeveloped the Council will look to secure net additional office space where possible.
    2. Outside the above town centres the Employment sites listed below are defined on the Policies Map as Business Areas:
      1. Vanwall Business Park, Maidenhead
      2. Norreys Drive, Maidenhead
      3. Foundation Park, Cox Green
      4. Windsor Dials, Windsor
      5. Centrica, Millstream Windsor
      6. Alma Road, Windsor
      7. Stafferton Way, Maidenhead, Employment Uses only
      8. Whitebrook Park, Maidenhead
      9. Tectonic Place, Maidenhead
    3. Employment sites listed below are defined on the Policies Map as Industrial Areas:
      1. Furze Platt Industrial Area, Maidenhead
      2. Woodlands Business Park, Maidenhead
      3. Cordwallis Industrial Area, Maidenhead
      4. Howarth Road, Off Stafferton Way, Maidenhead
      5. Prior's Way Industrial Estate, Maidenhead
      6. Vansittart Road Industrial Area, Windsor
      7. Fairacres Industrial Area, Windsor
      8. Ascot Business Park, Ascot
      9. Queens Road Industrial Estate, Sunninghill
      10. Manor House Lane Employment Estate, Datchet
      11. Baltic Wharf, Maidenhead
      12. Boyn Valley Industrial Estate. Maidenhead
      13. Reform Road, Maidenhead
    4. The sites listed below are defined on the Policies Map as Mixed Use Areas:
      1. DTC Research, Belmont Road, Maidenhead
      2. Shirley Avenue (Vale Road Industrial Estate), Windsor
    5. The sites below are defined on the Policies Map as Established Employment sites in the Green Belt:
      1. Maidenhead Office Park, For E(g) and industrial Uses
      2. Ashurst Manor, Sunninghill, For E(g) use
      3. Lower Mount Farm, Cookham, for Industrial Uses
      4. Ditton Park, Riding Court Lane, for E(g) uses
      5. Horizon Building, Honey Lane, Maidenhead, for E(g) Uses
      6. Grove Park, Business Park, White Waltham, Mixed Uses
      7. Silwood Park, Sunningdale, Technology Park / Educational Uses
  2. Within industrial areas (as defined on the Policies Map) there will be a strong presumption in favour of retaining premises suitable for industrial, warehousing and similar types of uses, (including premises, suitable for medium, smaller and start-up businesses). Proposals for new premises suitable for these types of uses will be supported. Other uses will only be permitted if they are ancillary to industrial or warehousing uses, do not result in the loss of industrial or warehousing premises or demonstrate a sufficient benefit for the economy of the Borough.
  3. Within business areas and mixed use areas, intensification of employment activity will be encouraged subject to the provision of appropriate infrastructure and safe access. An element of residential development may also be acceptable in mixed use areas but it must ensure that the overall quantum of employment floorspace within the mixed use area as a whole is not reduced, except where identified in the proforma in this plan.
  4. Within industrial, business and mixed use areas, development proposals that improve and upgrade the facilities available to support businesses will be supported.
  5. Within Established Employment Sites in the Green Belt, proposals that improve and/or upgrade the uses specified in Clause 1v for each site will be supported. Proposals to intensify the uses may also be supported, subject to the provisions set out in national policy with regards to development within the Green Belt.
  6. For all sites a ‘nil net loss’ of commercial floorspace principle will apply.
  7. In exceptional cases, where redevelopment does not provide full replacement space the Council will require market evidence to justify this loss, using policy ED3 and Appendix D as a guide. This should consider both the reuse of the buildings on site and feasibility/viability of replacement space offered freehold or leasehold. Justification should also be provided as to why the release is needed in advance of the plan review of the allocation in question.

8.9 Other Sites and Loss of Employment Floorspace

8.9.1 The BLP takes a positive approach to ensuring that a suitable range of floorspace is provided to meet the needs of other businesses important to the Borough economy. This includes lower cost premises suitable for small and start-up businesses, together with premises for industrial and warehousing operations.

8.9.2 Existing employment sites have been assessed and those with the greatest ability to provide a range of types of accommodation suitable for the needs of a diverse range of local businesses have been identified as industrial areas. By ensuring that a sufficient portfolio of sites will remain available to service businesses in a variety of economic sectors the policies aim to support the needs of the local economy.

8.9.3 Proposals for economic development uses may come forward on sites that are not currently allocated for employment uses. Where the site is not already in employment use, an assessment will be made of the benefits arising from the proposal, and this will be compared with the benefits of retaining the existing use. Each case will need to be determined on its merits, according to local circumstances and where the site is already in employment use, the proposals will be supported in principle.

8.9.4 The policy approach gives general support to new economic development while ensuring that any loss of employment land is properly justified by evidence. It is important that existing and new businesses are supported by ensuring that a suitable supply of employment land and premises continues to be available. This policy therefore takes a cautious approach towards the loss of employment land and premises, to ensure that a sufficient supply of sites continues to exist to meet the needs of the local economy.

8.9.5 The requirement for marketing evidence in this policy applies when a proposal is made that would result in the loss of an economic use or a net reduction in the quantity of employment land or premises. In such instances this policy requires justification for the change and a demonstration that it would not cause unacceptable harm to the local economy. Other relevant information such as the quality and vacancy level of the premises and the appropriateness of the location for economic use may also be submitted. Prospective applicants are required to formally agree the marketing process with the Local Planning Authority prior to its commencement and demonstrate that the price and terms on which the land or premises were, or will be, marketed were reasonable by comparison with similar examples in the local area in accordance with Appendix D. This is especially important where, from the outset, the prospective applicant considers addressing this policy is overly onerous given their site constraints or limitations. See Appendix D for marketing evidence details which will be used to assess the acceptability, or otherwise, of the information submitted and the marketing undertaken.

8.9.6 The Council intends to introduce Article 4 directions, withdrawing permitted development rights to convert offices to homes as soon as possible. In the long term, uncontrolled losses of highly accessible sites, suitable for high trip generating office uses, cannot be sustained.

8.10 Policy ED3 Other Sites and Loss of Employment Floorspace

Policy ED 3

Other Sites and Loss of Employment Floorspace

Other Sites

  1. Development proposals for employment on sites currently in employment use will be supported.
  2. Development proposals for employment development on sites currently used for non-employment purposes will be considered on their merits. Where benefits arising from the proposed use would exceed the benefit of retaining the existing use, the development proposal will be supported.

Loss of Employment Floorspace

  1. Where a change is proposed from an economic use to another use, development proposals must provide credible and robust evidence of an appropriate period of marketing for economic use and that the proposals would not cause unacceptable harm to the local economy. A further consideration to be taken into account will be the significance to the local economy of the use to be lost.
  2. Marketing evidence should prove that both the land and the premises have been widely advertised and marketed for a wide range of economic uses for at least one continuous year immediately prior to submission of a relevant planning application. The exercise should be formally agreed with the Local Planning Authority prior to its commencement and demonstrate that the price and terms on which the land or premises were marketed were reasonable by comparison with similar examples in the local area. See Appendix D for marketing evidence details which will be used to assess the acceptability, or otherwise, of the information submitted and the marketing undertaken.
  3. Information should be provided detailing any interest received from potential buyers or tenants since the marketing commence. Where interest has been received and that interest has not been pursued, this must be explained. The requirement for marketing evidence applies when a proposal is made that would result in the loss of an economic use or a net reduction in the quantity of employment land or premises.
  4. Marketing evidence will be assessed within the context of:
    1. the overall quality of the site as an employment location
    2. the level of occupation/vacancy of the site
    3. consideration of the suitability of conversion for start-up and micro businesses
    4. whether the employment use generates any adverse impacts on the adjoining are
    5. possible benefits from relocating the economic use; possible benefits from using the site for alternative uses
    6. the achievement of other plan objectives.

Marketing evidence will need to address the demand from both the freehold and leasehold markets – reflecting the fact that the dynamics of the two markets may differ.

8.11 Farm Diversification

8.11.1 Agriculture and related industries have played an important part in the local economy in the area. However, farm businesses are under increasing pressure to respond to economic changes and trends within the farming industry. Farm diversification can help to sustain existing farm businesses to ensure long-term viability and provide rural employment opportunities. Such activities should respect the character of their rural location and protect or enhance the area’s countryside. Existing buildings should be re-used, where possible, to provide any accommodation needed in association with alternative uses.

8.11.2 Farm diversification is not a new phenomenon and farm businesses increasingly need to find ways to offset the long-term trend of falling prices for agricultural goods and reduced farm incomes. Farming has long played a key role in tourism and many other aspects of the rural economy and is promoted within the National Planning Policy Framework (NPPF) as a means to help maintain a prosperous rural economy.

8.11.3 The scale and character of the diversified activities will need to be sensitive to the character of their setting and must protect or enhance it. Existing buildings should be re-used where possible and any opportunity should be taken to seek environmental improvements and to improve the appearance of the holding as a whole through appropriate diversification schemes.

8.11.4 The Royal Borough is keen to ensure that agricultural businesses can be sustainable, efficient and competitive. Therefore the authorities will encourage well-conceived proposals relating to the diversification of farm businesses where it is required for the efficient operation of an existing farm enterprise, promotes economic activity, maintains or enhances the environment, and is in accordance with all other policies in this Plan.

8.12 Policy ED4 Farm Diversification

Policy ED 4

Farm Diversification

  1. Proposals for farm diversification will be permitted providing they meet the following criteria:
    1. the proposal is a subsidiary component of the farm enterprise and contributes to the continuing viability of the farm as a whole, retaining existing or providing new employment opportunities and services for the local community;
    2. the scale and nature of the proposal must be appropriate within its rural location and where it is likely to create significant vehicular movements to and from the site it should be well located in relation to villages, settlements and towns;
    3. the proposal should reuse or adapt any existing farm buildings which are suitable and where appropriate include the removal of any redundant buildings which are derelict or offer no opportunity for beneficial use. The reuse of a building for business and industrial uses should be appropriate in terms of its size and character, not adversely impact upon nearby agricultural activity, be appropriate to a rural setting and preferably connected to agriculture. New buildings to enable farm diversification will only be permitted in accordance with national Green Belt policy, and only if existing buildings cannot be reused.
    4. In the Green Belt, very special circumstances will be needed for a new building. If a new building can be justified it should be sited in or adjacent to an existing group of buildings, be compatible in scale, design, siting and materials, must relate satisfactorily to the surrounding landscape and character, and must avoid where possible the loss of the best and most versatile agricultural land;
    5. there would be no significant detriment to the amenity of nearby residents, the surrounding landscape, biodiversity or geodiversity, and no unacceptable effect on water quality or flooding on any watercourse in the vicinity of the site;
    6. the proposal should have regard to the local road network and the associated traffic movement should not compromise highway safety or the free flow of traffic; and
    7. where a retail use is proposed it must be directly related to the farm unit.
    8. the proposal would, where this is possible and viable, deliver environmental improvements, for example in terms of additional landscaping or biodiversity enhancements.
  2. Proposals for retail development in the countryside, not related to a farm enterprise, will not be permitted and should be directed to villages, settlements and towns, in accordance with the Town Centres and Retail policies.

16 For office 13.75 sq. m per job, for industrial 47.2 sq. m per job and for warehousing 71.2 sq. m per job.

17 Alma Road, Windsor (former Imperial House) 16,389 sq. m (PA ref: 18/00095/FULL) and Broadway (Landings) 9,595 sq. m (PA ref: 18/01576)

18 Despite a need for an additional 25,000 sq. m of new industrial space - since the base date of the Plan the Borough has lost (or are likely to lose) around 45,000 sq. m of space. Overall it is estimated that to correct for this an additional 80,000 sq. m of space could be justified to meet our job growth and address historic undersupply

19 At a floorspace to land plot ratio of 40%



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