4.1.1 The corporate vision for the Borough is set out in the Borough's Strategic Plan (Royal Borough of Windsor and Maidenhead 2016) which had its roots in the Sustainable Community Strategy (Royal Borough of Windsor and Maidenhead 2010) and seeks a prosperous and vibrant future for both urban and rural communities whilst retaining and enhancing the Borough's distinctive heritage, landscape and character. The Borough Local Plan (BLP) is the spatial expression of the Council's vision for the future of the Borough and therefore built on the four main themes of the Strategic Plan as follows:
Spatial Vision The varied characteristics of the Borough are recognised and the distinct and different values of Windsor and Maidenhead are valued both separately in their own right and collectively in terms of the contribution they make to the continuing success of the Borough. The particular and special characteristics in terms of the countryside and open spaces, ecology and biodiversity, Green Belt, historic environment, River Thames, woodland and parkland, remain part of the heritage that continues to be valued, enhanced and protected. Development will be expected to promote sustainability and add to the special qualities of the Borough through high quality design, effective and efficient use of land and protection for those valued heritage, natural and other assets. Development will aim to protect the open countryside from unnecessary development and promote the inclusion of open and green space wherever possible. Particular consideration will be given to flooding and traffic implications arising from development with regard paid to the capacity of existing infrastructure. Additional infrastructure including education, healthcare, highways, social infrastructure and telecommunications will be provided alongside development to ensure that people, goods and communications can freely connect and travel across the Borough. Transport infrastructure in particular will be maintained to ensure that interdependencies between places within the Borough and outside are maintained. Development will be located sustainably within and around the urban area of Maidenhead as the major service centre of the Borough. Sustainable development will also be focused in and around Windsor and other centres that already provide services. The wider Thames Valley region will continue to be a focus for economic development with Maidenhead playing a vital role. Maidenhead Town Centre will continue its programme of regeneration to enable the town to continue to provide a focus for economic development and employment and together with Windsor and Ascot will continue to meet the aspirations of residents at the heart of the community. Windsor and Eton will continue to be promoted and enhanced as thriving visitor destinations for both the domestic and international tourist market. The Borough will continue to prosper and provide a good range of jobs and homes for all of our residents close to where people choose to live with Maidenhead as a particular focus for sustainable residential development. Smaller villages and settlements within the Green Belt will be protected from pressure arising from additional housing development whilst still allowing for an appropriate level of growth supported by suitable infrastructure. The Borough will continue to provide an excellent education through our schools and colleges relevant to the needs of our existing business community whilst also helping to attract and retain new business opportunities. The Green Belt will be protected to ensure that the setting of our towns and villages remain protected from inappropriate development. Access to the countryside will be promoted to take advantage of the benefits offered by the rural setting of the Borough. |
Objective 1 Special qualities To conserve and enhance the special qualities of the Borough's built and natural environments:
This objective meets the following Strategic Plan themes: Residents first, Value for money
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Objective 2 Meeting housing needs To meet the varied housing needs of residents in an appropriate way whilst steering development to the most sustainable locations:
This objective meets the following Strategic Plan themes: Residents first, Value for money
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Objective 3 Visitor economy To enable the continued success and evolution of the Borough’s distinct visitor economy:
This objective meets the following Strategic Plan themes: Residents first, Value for money, Equip ourselves for the Future
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Objective 4 Local business economy Enable the evolution and growth of the local business economy:
This objective meets the following Strategic Plan themes: Residents first, Delivering together, Equip ourselves for the Future |
Objective 5 Town, district and local centres To promote the vitality and viability of town centres so that they are at the heart of their communities:
This objective meets the following Strategic Plan themes: Residents first, Delivering together, Value for money, Equip ourselves for the future
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Objective 6 Infrastructure To retain, improve and provide new facilities and other infrastructure to support new development and ensure a high quality of life for residents of all ages:
This objective meets the following Strategic Plan themes: Residents first, Delivering together, Value for money, Equip ourselves for the future
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Objective 7 Sustainable transport To promote sustainable transport and alternatives to the use of private vehicles:
This objective meets the following Strategic Plan themes: Residents first, Delivering together, Equip ourselves for the future.
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Objective 8 Heritage To seek to maintain and enhance the rich heritage of the Borough:
This objective meets the following Strategic Plan themes: Residents first, Delivering together, Equip ourselves for the future.
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Objective 9 Environmental protection To maintain, protect and enhance the natural environment of the Borough, including the water environment:
This objective meets the following Strategic Plan themes: Residents first, Delivering together, Equip ourselves for the future.
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Objective 10 Open space and leisure To provide adequate open space for planned development and appropriate leisure and recreation facilities:
This objective meets the following Strategic Plan themes: Residents first, Delivering together, Equip ourselves for the future.
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Objective 11 Climate change and biodiversity To ensure that new development takes account of the need to mitigate the impacts of climate change and on biodiversity:
This objective meets the following Strategic Plan themes: Residents first, Delivering together, Equip ourselves for the future.
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